New shoes, plus 5 ways to improve your customer journey with wordinc

Take off your shoes. You won’t need them on this journey.

Instead, step into your customers’ shoes for a minute. They might feel unusual at first, but don’t worry: you’ll only need to wear them for a moment to gain critical insights into the journey your customers go on to interact with your brand.

Let’s take to the first steps together. You are your customer searching for the product or service your company offers. You want to learn about your company, but the website is in English. Except for ordering lunch on vacation, you don’t use English often, so you struggle to find the information you need. And the parts you can understand are dry and dead on the page, not the lively marketing language that normally awakens your excitement. To make things worse, you notice basic mistakes in spelling, grammar, and punctuation that distract you from engaging with the text. This is where you remember the name of a company your friend once recommended, and at least their website is in your native language. So you seek out their services instead.

Ok, you can take these shoes off and put your regular ones back on. But take a moment to reflect on what this experience was like from your customer’s perspective. How would you describe it? Pretty painful, huh?

Don’t worry. wordinc can ease the pain. With our language services you can reach more prospective clients, convert them into paying customers, and inspire them to come back for more. Here are five ways wordinc can improve your customer journey.

#1. We will translate your content to expand your reach. More languages equals more customers. It’s that simple. If your goal is to attract customers from outside your main country of operation, you can’t afford to offer information in only one language. From websites to white papers, brochures to blog posts, multilingual content is a must for companies that want to compete on the international market.

Customers feel at home in their mother tongue and are more likely to engage with your brand. Which brings us to our second offer …

#2. We will localize your communication. Don’t just speak to the customer in their language. Speak to them in their dialect. Localization is the process of adapting your content to fit the needs and cultures of a specific region. For example, you may have known that Spanish is the official language of more than 20 countries. But did you also know each of those countries has its own conventions of spelling, grammar, and vocabulary? Localizing your content to the region of your target group can make it more personal, which will make your customer journey more satisfying.

#3. We will edit any existing material. Not sure where to start in improving your customer journey? Try starting with what you already have. Give your existing communication a fresh, lively touch with our editing services. Whether older texts need to be brought up to date or your communication needs to be checked by a native speaker, our linguists can breathe new life into your words. The value of engaging communication cannot be understated, and it is often the difference between a memorable, moving customer experience and forgettable messaging.

Use our editing services to set your texts apart from the competition.

#4. We will proofread the final layout for all your text-based communication. Freebies like newsletters and white papers are essential stepstones along the customer journey. They attract prospective customers with free resources and convince them of your expertise. For these communication tools, layout is the first thing that will catch a reader’s eye. Make sure it’s perfect to the letter with our final layout and proofreading services.

Visual elements like graphs, charts, and illustrations are ideal eyecatchers, but they can also throw off the flow of the text. Words can be broken arbitrarily, punctuation flies out of place, and signs for percentage and currencies become orphaned from the numbers they modify. Mistakes like these can be more than merely distracting; they can be disastrous. Our linguists bring a jeweler’s eye to the fine details and make sure every letter and punctuation point is in its place.

#5. We will translate more for less. Times change. Technology changes. And wordinc keeps up right along with it all. By embracing the latest AI tools, we can offer speedy translations of large amounts of text at bargain prices. We also offer varying levels of quality control to suit your budgets.

Here’s how it looks in practice: An international trade fair is coming up in a few weeks. You have a booth and you plan on networking, but your company’s website is only available in one language. To make your website more accessible to the people you will meet at the trade fair, you need it translated into four additional languages … and fast. Send us the text, we’ll feed it into our machine translating tool, and you decide to what extent the results are edited. You can take the raw translation, or a linguist could review it and weed out the major mistakes, or they could even make stylistic changes so it doesn’t sound like a translation at all. You set the budget and the deadline, we deliver.

So don’t waste another minute! Write us an email telling us what you need or book an appointment online, and you’ll soon be on your way to a more inspiring, more attractive customer journey.