A Swedish-German fashion label rewrote his name. Children use the moniker in call-and-response games of tag. Bow Wow invokes him in a kitschy rap.
In fact, Marco Polo’s legacy has been appropriated so often, it's easy to forget who he was…which makes it more surprising to learn he has a 21st-century incarnation that is as much a boon to travel and intercultural exchange as the explorer himself. To understand who that incarnation is, though, we have to first understand the man and his legacy.
Two hundred years before Christopher Columbus (accidentally) landed in the Bahamas, Marco Polo (deliberately) forged a path over land and sea into the heart of the Far East. After landing in China, Polo’s 17-year tenure as Kublai Kahn’s foreign emissary to India and Burma combined with the publication of his travelogue, The Travels of Marco Polo, cemented his place in history: he is now rightfully remembered for his boundless curiosity, his fascination with different cultures, and for being the first singular explorer to effect wide-reaching intercultural exchange between the East and West.
Who could possibly shoulder this legacy in contemporary times? Who is a modern leader in the tourism industry’s quest to bridge nations and bring distant corners of the world closer together? Who is always on hand to make sure your message and your story will excite readers regardless of the language they speak?
wordinc! (Naturally.) Based in the multicultural metropolis of Hamburg, wordinc has over a decade of experience in translating tourism and travel texts. Maybe you need a Japanese translation for your German description of your Airbnb property, or perhaps you want to market your eco-resort on Portugal’s coast to a new customer base in Sweden. Your hotel may want more language options for its restaurant menu, or your international airline could be planning a new global campaign. No matter the scope, wordinc is on call to navigate your message faithfully across borders and into the hearts and minds of travelers eager to discover it.
We’re certain that if Signor Polo were alive today, he’d bring us aboard as his first mate.