Employer branding ... in 3 different countries

Italy (Chiara)

“Work-life balance is important to most Italians because, to borrow an expression from our neighbors, we are full of joie de vivre. When we’re looking for our next employer, we’re not looking for someone who expects us to live for our job. They should respect the fact that we have private lives outside the office. And when we’re in the office, we’re looking for a place where we can enjoy a relaxed, comfortable atmosphere. If a company has those two things, and also pays well and has good benefits, I’d say that’s the trifecta.”

Romania (Troy)

“Romanians look for different qualities in employers depending on what stage of their careers they find themselves in. Someone at the beginning of their professional journey really wants a work environment they feel at home in, and they’re more likely to apply to companies that offer professional development opportunities. Once Romanians have a few years under their belts, they want to know that their employer recognizes and appreciates their work. This is when performance reviews, bonuses, and salary become more important.”

USA (Jake)

“Americans look for two things in an employer: good salary and benefits along with a healthy work-life balance. We don’t get much support from the government when it comes to health insurance, unemployment aid, paid sick days, paid leave, parental leave, or child care, so we have to work for it ourselves. That’s why we favor employers who offer such benefits in addition to competitive salaries. In a system like that, it’s easy to “live to work” instead of “work to live,” so we also value a corporate culture flexible enough to let us strike a healthy balance between our professional and private lives.”